According to Chris Garrett, you should always keep in mind these 5 most powerful words when it comes to promoting anything:
What’s In It For Me?
Always put yourself in the shoes of your audience because they will be asking that question. Keeping WIIFM in mind means figuring out how your blog can appeal to the people you want to reach.
Reading your blog needs to be a rewarding experience for both the regular readers and first-time visitors. You need to demonstrate this through all aspects of your blog, from the design to the functionality to the content.
Once your audience understands why they should be reading your blog, you must move on to what you want them to do on your blog. You need to be able to communicate to the benefits of bookmarking, subscribing, linking, and returning to your blog.
What are the more specific calls to action you wish to achieve on your blog? It could be a Digg or a Stumble. It could be a click on an affiliate link or any other advertisement. It could be directly buying your product. As you become more specific with the expectations you have of your audience, you must communicate them more clearly.
Connecting with your audience is an essential feature of successful blogs. And being mindful of WIIFM at all times is the way to do it.